About Us

It all started with two friends from Waco . . .

Sam Franks

Sam has been a full-time photographer & designer for over 20 years. With no formal training, he has learned "hands on" and developed his own distinct style. Sam's work has been published in numerous books & magazines, such as Cowboys & Indians & Texas Monthly. He has worked for several national brands, including, Junk Gypsy, Old Gringo Boots, Lane Boots, and Etkie. His prestigious work and easy-to-work-with attitude has attracted clientele from coast to coast and as far as Canada, but he keeps his feet and roots firmly planted in Central Texas. When he’s not working, you’ll find this collector of tattoos and Shiner Beer enthusiast checking out live music somewhere under the Texas stars with his best gal.

Keith Kusler

Born and raised in Waco, Texas Keith has been slaying graphic design for 27 years. His first design job right out of college was creating candy labels at a candy company in San Antonio. For the past 6 years, Keith has worked as the Art Director for the Greater Waco Chamber and produces award-winning publications along with branding and marketing of multiple events. He is proud to do the design work for TriNow Endurance and Bare Arms Brewery. "It's so satisfying to go into a grocery or convenience store and see my can designs on the shelf." On the weekends, Keith paints eclectic art with a style that has been called, "post-modern western". Variety is the spice of life; Keith firmly believes that Sriracha and/or jalapeños make everything better.